The Idea Writers : Copywriting in a New Media and Marketing Era (0230613888)

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Product details

• Format Paperback | 213 pages
• Dimensions 155 x 235 x 14.99mm | 349g
• Publication date 14 Dec 2010
• Publisher Palgrave Macmillan
• Publication City/Country Basingstoke, United Kingdom
• Language English
• Edition Statement 2010 ed.
• Illustrations note IX, 213 p.
• ISBN10 0230613888
• ISBN13 9780230613881
• Bestsellers rank 138,434

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